{"id":10025,"date":"2021-07-22T14:41:15","date_gmt":"2021-07-22T14:41:15","guid":{"rendered":"https:\/\/assist.com.co\/?p=10025"},"modified":"2026-02-25T15:18:01","modified_gmt":"2026-02-25T15:18:01","slug":"efecty-lanza-la-primera-billetera-digital-del-sector-postal-en-colombia","status":"publish","type":"post","link":"https:\/\/assist.com.co\/en\/2021\/07\/22\/efecty-lanza-la-primera-billetera-digital-del-sector-postal-en-colombia\/","title":{"rendered":"Billetera digital Efecty"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section preset--module--divi-section--default\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-size: large;\"><strong><em><span style=\"color: #000000;\">Por\u00a0<span class=\"author-name vcard fn author\" itemprop=\"name\"><a href=\"https:\/\/forbes.co\/author\/forbes-ca-staff\/\" title=\"Entradas de Forbes Staff\" rel=\"author\" style=\"color: #000000;\">Forbes Staff.<br \/><\/a><\/span><span class=\"author-name vcard fn author\" itemprop=\"name\">14\/07\/2021<\/span><br \/>En su primera etapa, la herramienta se centrar\u00e1 principalmente en el cliente corporativo, aunque esperan empezar a impactar clientes naturales a mediados de 2022.<\/span><\/em><\/strong><\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: large;\"><span class=\"author-name vcard fn author\" itemprop=\"name\">La empresa de giros \u2018Efecty\u2019 anunci\u00f3 el lanzamiento de su billetera digital \u2018Tu cuenta Efecty\u2019, la primera del sector postal en Colombia. Con dicha herramienta,\u00a0<strong>la compa\u00f1\u00eda espera obtener entre 45.000 y 50.000 usuarios mensuales y llegar a un mill\u00f3n en los pr\u00f3ximos dos a\u00f1os.<\/strong><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: large;\">\u201cEs nuestra apuesta de entrar al mundo digital para una empresa que ha sido netamente manejo de efectivo. Si bien lo ve\u00edamos m\u00e1s hacia el futuro,\u00a0<strong>la pandemia nos aceler\u00f3 el negocio en tres o cuatro a\u00f1os de lo que teniamos previsto, y eso implica trabajar con otro nicho que no estaba acostumbrado a ir a nuestros puntos<\/strong>\u201c, coment\u00f3 la facilitadora master del core de negocio de Efecty, Johanna Polan\u00eda.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: large;\">En su primera etapa, la herramienta se centrar\u00e1 principalmente en el cliente corporativo, por lo que su estrategia estar\u00e1 enfocada en el pago de n\u00f3minas y comisiones, as\u00ed como \u201cser la billetera que pague todos los subsidios que el Gobierno quiere entregar\u201d.\u00a0<strong>No obstante, esperan empezar a impactar clientes naturales a mediados de 2022.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: large;\">Lea tambi\u00e9n:\u00a0<em><strong><a href=\"https:\/\/forbes.co\/2021\/02\/12\/actualidad\/como-es-ank-la-billetera-digital-que-busca-conquistar-a-los-bancarizados\/\" style=\"color: #000000;\">C\u00f3mo es ank, la billetera digital que busca conquistar a los bancarizados<\/a><\/strong><\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: large;\">A ra\u00edz de ello, la empresa quiere enfocarse en ciudades capitales intermedias donde tambi\u00e9n se pueda contribuir a su bancarizaci\u00f3n para generar pagos y retiros en los m\u00e1s de 10.000 puntos de atenci\u00f3n y pagar m\u00e1s de 1.000 convenios que tienen en la red.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: large;\">Cabe resaltar que\u00a0<strong>la empresa hizo una alianza con el Banco Coopcentral para poder sacar cuentas de bajo monto para sus clientes<\/strong>, lo que le permitir\u00e1 hacer recargas a trav\u00e9s de PSE y a trav\u00e9s de sus puntos f\u00edsicos.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: large;\">Polan\u00eda tambi\u00e9n coment\u00f3 que la billetera digital no nace de cero, sino que \u2018Tu Cuenta\u2019 es el upgrade de la app de Efecty,\u00a0<strong>que posee cerca de 500.000 usuarios que ya estaban haciendo giros dentro de la herramienta y que, autom\u00e1ticamente, entran a ser usuarios del nuevo monedero virtual.<\/strong>\u00a0A su vez, la empresa \u201cha batido record de llegar a casi 3.000 usuarios con cuentas\u201d.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: large;\">Lea tambi\u00e9n:\u00a0<strong><em><a href=\"https:\/\/forbes.co\/2021\/06\/24\/empresas\/inter-rapidisimo-encabeza-la-lista-de-empresas-de-mensajeria-que-mas-crecieron-en-2020\/\" style=\"color: #000000;\">Inter Rapid\u00edsimo encabeza la lista de empresas de mensajer\u00eda que m\u00e1s crecieron en 2020<\/a><\/em><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: large;\">La ejecutiva tambi\u00e9n coment\u00f3 que \u2018Tu Cuenta\u2019 ser\u00e1 \u201cuna billetera incluyente\u201d, pues no estar\u00e1 100% centrada en canales digitales, sino que sus servicios estar\u00e1n disponibles a trav\u00e9s de escenarios digitales y presenciales.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: large;\">En materia de operaciones,\u00a0<strong>se esperan entre $600.000 y $800.000 en el tope de retiros diarios por transacci\u00f3n en el mercado corporativo<\/strong>. A su vez, los clientes podr\u00e1n hacer operaciones entre $5.000 y $1 mill\u00f3n durante el d\u00eda, as\u00ed como recargas por PSE de minimo $5.000 y m\u00e1ximo $400.000<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-size: large;\">En temas de inversi\u00f3n para todo el proceso de creaci\u00f3n de \u2018Tu Cuenta\u2019,\u00a0<strong>la cifra supera los $2.000 millones,<\/strong>\u00a0resaltando adem\u00e1s que todo el proceso a nivel de tecnolog\u00eda \u201c<strong>ha sido inhouse<\/strong>, sin necesidad de buscar desarrolladores y adquirir herramientas o programas externos\u201d, agreg\u00f3 la informaci\u00f3n.<\/span><\/p>\n<p><span><span class=\"author-name vcard fn author\" itemprop=\"name\"><\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-10025","post","type-post","status-publish","format-standard","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v27.3) - 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